A collaborative movement for positivity in the ski industry, Mountain Rider’s Alliance (MRA) is gaining traction and moving forward in creating a viable product.
Sparking the interest of ESPN editors, MRA was featured in an interesting article, “Dreaming of a New Ski Area.” As quoted by author Devon O’Neil in the onset of the piece, co-founder Jamie Schectman is thinking big, “I want to partner with the United Nations. I want to have a family that’s currently in Afghanistan come to one of our ski areas and see how we’re running things and then go back to Afghanistan and start one of their own [ski areas] in collaboration with us. How’s that for ambitious?”
Well, in my humble opinion it may be ambitious, but it is also thinking positively…something that may just be a little lacking in our current state of world affairs. We need collaboration that is based on forward-thinking ideologies of peace and that all deserve a great life.
Not to mention that now is the time for us all to work together for a common good. Maybe skiers and snowboarders will help show us the way?